Knott's Scary Farm is the original SoCal Haunt, but with competition growing, they lost their cred. And sales.
We created a series of campaigns highlighting what makes Scary Farm different. From the atmosphere to the sheer number of scares waiting for you.
And those campaigns led to a full recovery in attendance. Here are the highlights.
When you’re at the park, there’s no escape from the scares. It’s like a nightmare that never ends. So we created a series of spots that can play in an endless loop. .
Knott’s knows that the key to a good scare is the build-up. The atmosphere that gets your imagination going. Because whatever you're imagining, it's at Knott's Scary Farm.
Digital Content
Over the years we created teaser videos for the park. It isn't often you get to climb inside of a clown made of balloons, but that's why advertising is awesome.
Sightings Stunt
We took creatures from the park and hid them in creepy locations around SoCal on four separate nights. We then teased the locations on social and asked people to find the creatures, take a #scaryselife with them, and post it online. A random entry was picked to receive passes to opening night. Turns out people are really into taking pictures of themselves with demented clowns.
Bus Wrap & Bus Shelter Ads
Banner Ads
