Problem: Knott’s Berry Farm’s entire brand is built around being open year-round for whenever you feel like popping in for some Boysenberry fun. And in the spring of 2020, that was disrupted by a global pandemic. The routine was broken and when the park re-opened attendance was down.
Solution: Send our fun characters out of the park to invite everyone back for a celebration. Yes, I got to ride in the stagecoach, and it was awesome.
Problem: Knott’s Berry Farm has a lot going on, and it’s challenge to communicate the total value of a Season Pass.
Solution: Let the citizens of Knott’s Berry Farm debate exactly which one is their favorite.