Problem: The Alzheimer’s Association has done a fantastic job of building awareness about the disease. But in doing so, they built a barrier to fundraising - a perception that there’s no hope. With people donating less to causes they feel have no solution, this was creating a long term problem.
Solution: A campaign built around the idea that a breakthrough is close, so close that the first survivor of Alzheimer’s disease is probably alive right now.
Problem: The Walk to End Alzheimer’s is the largest fundraiser in the world to fight this disease, and COVID-19 disrupted it in 2020. This damaged the shared sense of community that is key to fundraising.
Solution: A campaign to get people excited about participating again using one of their key assets - flowers. These flowers are carried during the walk to symbolize a participant’s relationship to the disease. But on an emotional level, they also represent the beauty that can come from resilience.
